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Elsevier/Butterworth-Heinemann’s 2006-2007 Official CIM Coursebook series offers you the complete package for exam success. Comprising fully updated Coursebook texts that are revised annually and independently reviewed. The only coursebooks recomended by CIM include free online access to the MarketingOnline learning interface offering everything you need to study for your CIM qualification.
Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students, where you can:
*Annotate, customise and create personally tailored notes using the electronic version of the Coursebook
*Search the Coursebook online for easy access to definitions and key concepts
*Access the glossary for a comprehensive list of marketing terms and their meanings
- Sales Rank: #3458998 in eBooks
- Published on: 2007-07-11
- Released on: 2007-07-11
- Format: Kindle eBook
From the Back Cover
Elsevier/Butterworth-Heinemann¡¦s 2006/07 CIM Course books are the only study materials endorsed by CIM. Carefully structured to link directly to the CIM syllabus, the Coursebook is user-friendly, interactive and relevant, ensuring it is the definitive companion to this year¡¦s CIM marketing course!
"Elsevier/Butterworth-Heinemann's CIM Coursebooks are an important learning aid and add value to the delivery of our marketing qualifications programmes. They are key to success for both assignment and exam-based courses, offering a logical and clearly defined structure and content. The practical application and understanding of marketing theory and concepts are greatly enhanced by this highly recommended series of texts."
Pat Mani, Manager, CIM Academy, Moor Hall, UK
"Here in Dubai, we have delivered CIM courses for the past five years and ten intakes. We have used the Butterworth Heinemann Coursebooks in their various forms since the very beginning and have found them most useful as a source of recommended reading material as well as examination preparation."
Alun Epps, CIM Centre Co-ordinator, Dubai University College, United Arab Emirates.
fá Reviewed and Approved by the Chartered Institute of Marketing
fá Co-written by the CIM Senior Examiner for the Marketing Management in Practice module to guide you through the 2006-2007 syllabus
fá Each text is crammed with a range of learning objectives, cases, questions, activities, definitions, study tips and summaries to support and test your understanding of the theory
fá Contains past examination papers and examiners' reports to enable you to practise what has been learned and help prepare for the exam
MarketingOnline
Interactive, flexible and accessible any time, any place, MarketingOnline is a unique online learning resource designed specifically for CIM students.
Marketing Management in Practice is written by John Williams, who teaches and researches at Sheffield Hallam University and is an external examiner; and Tony Curtis, CIM Senior Examiner for the Marketing Management in Practice module, and Senior Lecturer in Marketing, Plymouth Business School.
About the Author
John Williams has taught leadership and management in a number of universities and undertaken a variety of research and consultancy projects with a diverse range of clients in the public and private sectors. His teaching and examining experience spans the range from Advanced Certificate and Diploma to Doctoral level In the course of his career he has worked in several countries in North America and Europe.
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