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The Logo Brainstorm Book: A Comprehensive Guide for Exploring Design Directions, by Jim Krause
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Don't Wait for Inspiration to Strike
Whether you're facing a new logo project or you've reached a block in your current work, The Logo Brainstorm Book will inspire you to consider fresh creative approaches that will spark appealing, functional and enduring design solutions.
Award-winning designer Jim Krause (author of the popular Index series) offers a smart, systemic exploration of different kinds of logos and logo elements, including:
- Symbols
- Monograms
- Typographic Logos
- Type and Symbol Combinations
- Emblems
- Color Palettes
- Sales Rank: #284004 in eBooks
- Published on: 2012-07-11
- Released on: 2012-07-11
- Format: Kindle eBook
About the Author
A freelance designer and author, Jim Krause has worked with clients such as Cingular, Kodak and Microsoft. He?s the author of many books for designers and artists, including Color Index, Color Index 2, Idea Index, Type Idea Index, Layout Index, Design Basics Index, Creative Sparks, Photo Idea Index, and the Photo Idea Index: People, Places and Things series (all from HOW Books).
Most helpful customer reviews
20 of 22 people found the following review helpful.
Plenty of ideas and easy to flip through
By Moi Surtout
Here's a book for those days you pick up your drawing pen, scribble for an hour and all you have to show for it is a grocery list written in your best approximation of Helvetica Neue. Ever look for logo inspiration only to reach the conclusion that a disproportionate number of famous logos are for brands of alcohol? Desperate, you read one of those artsy blogs that try to inspire you by telling you to do utterly crazy stuff you would never in a million years try - like taking a walk. Outside. In daylight. Enough of that foolishness!
Jim Krause has written no less than eight books with titles containing the word 'index', so it's unsurprising that nearly every double-page spread is an idea prompt. With almost 300 pages, that's a lot of ideas! You'll recognize the ones you rely on most, but there are bound to be a few things you haven't tried yet. I normally start my logos as drawings on paper, so I'm interested in the techniques that use photos more. The concepts are not groundbreaking - it's not like I'd never seen a logo where an O has been replaced with an icon. But when I'm thumbing through the book with my own specific ideas in mind, it's easy to find prompts that give them a little twist. We all have days when we're not at our best, and we aren't looking for jaw-dropping inspiration so much as nudges to help keep us moving in the right direction.
Each chapter is color-coded and has a table of contents, introduction, numerous prompts, and exercises at the end. It's a thick hardbound book and the colored tabs on each page make it very easy to thumb through. There is a fair amount of text for students; I skipped most of it, but what I saw looked like sound advice.
When I was a student, the mantra was, 'it's not a logo unless it works as a black and white vector image.' Not that you can't add color, drop-shadows or shading, just that it has to work without them too. It's hard for me to accept some of the more shaded and photographic images as proper logos. Some of the logos look really 1990s to me, especially the bevel effects, soft edges and big colored shadows. The colors and grunge effects remind me of oldschool videogames from 15 years ago, and the text is set in a narrow sans serif typeface more suitable for websites than a printed book. (And yet, web 2.0 styles barely make an appearance.) If I were teaching a course on logo design, I would not choose this book as a main text but would still recommend it to students as a supplementary purchase.
12 of 12 people found the following review helpful.
I'll be using this one a LOT
By Jevanni
I only write reviews when I really like a book. I really like this one. This book is an almost overwhelming collection of visuals and information. Ideas are well categorized and cleanly presented in ways that seem to automatically fill my brain with ideas of my own. A true brainstorming tool. In fact, I have a hard time keeping up with my own thumbnail sketches when I'm thumbing through this book. It would be great to put this in the middle of a conference-room table, too, and to use it as group inspiration when trying to come up with logo directions. No real complaints. The book is full without seeming jammed. The typography is contemporary and easy to read. The writing is to-the-point and on-target. Highly recommended.
7 of 9 people found the following review helpful.
Beautiful book: Informative & thorough
By G.K.
An smartly designed and nicely crafted book. I heard Mr. Krause speak at a HOW Conference and I get where he is coming from with his books: His visuals (the logo samples, in this case) are designed to put ideas in your head, not to show off what he or other designers can do. As far as this goes, all I can say is that it works. I just finished a monogram for a client and I used this book to help me brainstorm for ideas (as the title would suggest). I found that the visuals in the book gave me TONS of ideas without influencing me too much. I (respectfully) believe that the reviewer who said the logos were a bit basic or dated may have missed the point (and I say this based on what the book's intro says): The visuals in this book are idea-starters--not necessarily logos that were designed with awards in mind. That said, many of the logos in the book are quite beautiful, though not all fit my exact tastes. He covers an extremely broad range of possibilities, including ideas that may verge on impracticality because of photographic effects, etc. (a bit hard to reproduce in certain media). There could have been more "how to" tips in the book, but I guess that it's already 300 pages long, so maybe I'll keep on referring to my other "how to" books for in-depth Illustrator tips, etc. The book is nicely written, too: encouraging and informative. I would highly recommend this book to both new and experienced designers. It's hard to imagine a logo book with more ideas per-square-inch. A strong five stars in my opinion.
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