Jumat, 27 Februari 2015

## Ebook Free Pensar rápido, pensar despacio (Spanish Edition), by Daniel Kahneman

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Un apasionante recorrido por el funcionamiento de la mente de la mano del padre de la psicología conductivista y premio Nobel de Economía en 2002: Daniel Kahneman.

Daniel Kahneman, uno de los pensadores más importantes del mundo, recibió el premio Nobel de Economía por su trabajo pionero en psicología sobre el modelo racional de la toma de decisiones. Sus ideas han tenido un profundo impacto en campos tan diversos como la economía, la medicina o la política, pero hasta ahora no había reunido la obra de su vida en un libro.

En Pensar rápido, pensar despacio, un éxito internacional, Kahneman nos ofrece una revolucionaria perspectiva del cerebro y explica los dos sistemas que modelan cómo pensamos. El sistema 1 es rápido, intuitivo y emocional, mientras que el sistema 2 es más lento, deliberativo y lógico. Kahneman expone la extraordinaria capacidad (y también los errores y los sesgos) del pensamiento rápido, y revela la duradera influencia de las impresiones intuitivas sobre nuestro pensamiento y nuestra conducta. El impacto de la aversión a la pérdida y el exceso de confianza en las estrategias empresariales, la dificultad de predecir lo que nos hará felices en el futuro, el reto de enmarcar adecuadamente los riesgos en el trabajo y en el hogar, el profundo efecto de los sesgos cognitivos sobre todo lo que hacemos, desde jugar en la Bolsa hasta planificar las vacaciones; todo esto solo puede ser comprendido si entendemos el funcionamiento conjunto de los dos sistemas a la hora de formular nuestros juicios y decisiones.

Al implicar al lector en una animada reflexión sobre cómo pensamos, Kahneman consigue revelar cuándo podemos confiar en nuestras intuiciones y cuándo no, y de qué modo podemos aprovechar los beneficios del pensamiento lento. Además, ofrece enseñanzas prácticas e iluminadoras sobre cómo se adoptan decisiones en la vida profesional o personal, y sobre cómo podemos usardistintas técnicas para protegernos de los fallos mentales que nos crean problemas. Pensar rápido, pensar despacio cambiará para siempre nuestra manera de pensar sobre cómo pensamos.

Reseñas:
«Los más entusiastas lo comparan con Galileo y Darwin.»
El Mundo

«Considerado uno de los mejores libros de 2011 por The New York Times, The Economist o The Wall Street Journal, Kahneman revela cuándo debemos confiar en nuestras intuiciones para aprovechar los beneficios del pensamiento lento.»
El Economista

  • Sales Rank: #95695 in eBooks
  • Published on: 2012-06-14
  • Released on: 2012-06-14
  • Format: Kindle eBook

About the Author
Daniel Kahneman ocupa la cátedra Eugene Higgins de Psicología en la Universidad de Princeton y es profesor de Asuntos Públicos en la Escuela Woodrow Wilson de Asuntos Públicos e Internacionales. En 2002 fue el primer no economista distinguido con el premio Nobel de Economía por su trabajo pionero a la hora de integrar descubrimientos de la psicología en las ciencias económicas, sobre todo en lo concerniente al juicio humano y la toma de decisiones en entornos de incertidumbre. Nacido en Tel Aviv, se licenció en Psicología en la Universidad Hebrea de Jerusalén y, tras servir cuatro años en el ejército israelí, se doctoró en la Universidad de California en Berkeley en 1961. Galardonado con innumerables premios y distinciones, Pensar rápido, pensar despacio es su primera obra para el gran público, y será publicada en más de veinte idiomas.

Most helpful customer reviews

7 of 8 people found the following review helpful.
Excellent for one's growth/ Excelente para el desarrollo personal
By Luis F. Recio Alonzo
I'll write this for both, english and spanish. First in English.
I think it is one of the best books that I've read, that has direct application to the mediators, lawyers, marketing, strategy and entreprenours. It should be a text book for any MBA program, specially for the understanding of the probabilities concepts, but it's much more than that.

Ahora en Espanol,

Yo creo que este es uno de los mejores libros que he leido ultimamente. Tiene aplicaciones directas a los mediadores, abogados, directores de mercadotecnia, gente de Estrategia y entreprenours. Deberia ser un libro de texto para cualquier programa de maestria de negocios, especialmente para entender los conceptos probabilisticos, pero es much mas que eso.

4 of 5 people found the following review helpful.
Todos los conceptos que se manejan son alcanzables para un lector promedio...
By Mario S. F
... como mi persona. No soy sicólogo o economista, pero toda la información recibida en este libro ha sido de gran ayuda para entender mejor cómo funcionan nuestra toma de decisiones personales o financieras, forma de interpretar la realidad o de relacionarnos con otras personas.

Los temas están ordenados en una forma coherente, los respaldos mediante experimentación son interesantes. En algún momento puede ser un poco pesado, pero me parece inevitable por la el tema que maneja y que el autor necesita hacerlo facil de entender para los que no son expertos en la materia, pero manteniendo un nivel.

Lo recomiendo completamente. Es un gran libro.

2 of 2 people found the following review helpful.
Atractive reading
By Mario Alfredo Gaito
Very atractive reading. To think about our way to take decisions. Slow reading it's very usefull. A good help to reorganize our way of life

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Kamis, 26 Februari 2015

^ Fee Download The Logo Brainstorm Book: A Comprehensive Guide for Exploring Design Directions, by Jim Krause

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Don't Wait for Inspiration to Strike

Whether you're facing a new logo project or you've reached a block in your current work, The Logo Brainstorm Book will inspire you to consider fresh creative approaches that will spark appealing, functional and enduring design solutions.

Award-winning designer Jim Krause (author of the popular Index series) offers a smart, systemic exploration of different kinds of logos and logo elements, including:

  • Symbols
  • Monograms
  • Typographic Logos
  • Type and Symbol Combinations
  • Emblems
  • Color Palettes
Through a combination of original, visual idea-starters and boundary-pushing exercises, The Logo Brainstorm Book will help you develop raw logo concepts into presentation-ready material.

  • Sales Rank: #284004 in eBooks
  • Published on: 2012-07-11
  • Released on: 2012-07-11
  • Format: Kindle eBook

About the Author
A freelance designer and author, Jim Krause has worked with clients such as Cingular, Kodak and Microsoft. He?s the author of many books for designers and artists, including Color Index, Color Index 2, Idea Index, Type Idea Index, Layout Index, Design Basics Index, Creative Sparks, Photo Idea Index, and the Photo Idea Index: People, Places and Things series (all from HOW Books).

Most helpful customer reviews

20 of 22 people found the following review helpful.
Plenty of ideas and easy to flip through
By Moi Surtout
Here's a book for those days you pick up your drawing pen, scribble for an hour and all you have to show for it is a grocery list written in your best approximation of Helvetica Neue. Ever look for logo inspiration only to reach the conclusion that a disproportionate number of famous logos are for brands of alcohol? Desperate, you read one of those artsy blogs that try to inspire you by telling you to do utterly crazy stuff you would never in a million years try - like taking a walk. Outside. In daylight. Enough of that foolishness!

Jim Krause has written no less than eight books with titles containing the word 'index', so it's unsurprising that nearly every double-page spread is an idea prompt. With almost 300 pages, that's a lot of ideas! You'll recognize the ones you rely on most, but there are bound to be a few things you haven't tried yet. I normally start my logos as drawings on paper, so I'm interested in the techniques that use photos more. The concepts are not groundbreaking - it's not like I'd never seen a logo where an O has been replaced with an icon. But when I'm thumbing through the book with my own specific ideas in mind, it's easy to find prompts that give them a little twist. We all have days when we're not at our best, and we aren't looking for jaw-dropping inspiration so much as nudges to help keep us moving in the right direction.

Each chapter is color-coded and has a table of contents, introduction, numerous prompts, and exercises at the end. It's a thick hardbound book and the colored tabs on each page make it very easy to thumb through. There is a fair amount of text for students; I skipped most of it, but what I saw looked like sound advice.

When I was a student, the mantra was, 'it's not a logo unless it works as a black and white vector image.' Not that you can't add color, drop-shadows or shading, just that it has to work without them too. It's hard for me to accept some of the more shaded and photographic images as proper logos. Some of the logos look really 1990s to me, especially the bevel effects, soft edges and big colored shadows. The colors and grunge effects remind me of oldschool videogames from 15 years ago, and the text is set in a narrow sans serif typeface more suitable for websites than a printed book. (And yet, web 2.0 styles barely make an appearance.) If I were teaching a course on logo design, I would not choose this book as a main text but would still recommend it to students as a supplementary purchase.

12 of 12 people found the following review helpful.
I'll be using this one a LOT
By Jevanni
I only write reviews when I really like a book. I really like this one. This book is an almost overwhelming collection of visuals and information. Ideas are well categorized and cleanly presented in ways that seem to automatically fill my brain with ideas of my own. A true brainstorming tool. In fact, I have a hard time keeping up with my own thumbnail sketches when I'm thumbing through this book. It would be great to put this in the middle of a conference-room table, too, and to use it as group inspiration when trying to come up with logo directions. No real complaints. The book is full without seeming jammed. The typography is contemporary and easy to read. The writing is to-the-point and on-target. Highly recommended.

7 of 9 people found the following review helpful.
Beautiful book: Informative & thorough
By G.K.
An smartly designed and nicely crafted book. I heard Mr. Krause speak at a HOW Conference and I get where he is coming from with his books: His visuals (the logo samples, in this case) are designed to put ideas in your head, not to show off what he or other designers can do. As far as this goes, all I can say is that it works. I just finished a monogram for a client and I used this book to help me brainstorm for ideas (as the title would suggest). I found that the visuals in the book gave me TONS of ideas without influencing me too much. I (respectfully) believe that the reviewer who said the logos were a bit basic or dated may have missed the point (and I say this based on what the book's intro says): The visuals in this book are idea-starters--not necessarily logos that were designed with awards in mind. That said, many of the logos in the book are quite beautiful, though not all fit my exact tastes. He covers an extremely broad range of possibilities, including ideas that may verge on impracticality because of photographic effects, etc. (a bit hard to reproduce in certain media). There could have been more "how to" tips in the book, but I guess that it's already 300 pages long, so maybe I'll keep on referring to my other "how to" books for in-depth Illustrator tips, etc. The book is nicely written, too: encouraging and informative. I would highly recommend this book to both new and experienced designers. It's hard to imagine a logo book with more ideas per-square-inch. A strong five stars in my opinion.

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~ PDF Download Brother Mendel's Perfect Horse: Man and beast in an age of human warfare, by Frank Westerman

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Brother Mendel's Perfect Horse: Man and beast in an age of human warfare, by Frank Westerman

' "When you touch a Lipizzaner, you're touching history," Westerman was once told. His elegant book offers fascinating proof' Financial Times

Frank Westerman explores the history of Lipizzaners, an extraordinary troop of pedigree horses bred as personal mounts for the Emperor of Austria-Hungary. Following the bloodlines of the stud book, he reconstructs the story of four generations of imperial steed as they survive the fall of the Habsburg Empire, two world wars and the insane breeding experiments conducted under Hitler, Stalin and Ceausescu.

But what begins as a fairytale becomes a chronicle of the quest for racial purity. Carrying the reader across Europe, from imperial stables and stud farms to the controversial gene labs of today, Westerman asks, if animal breeders are so good at genetic engineering, why do attempts to perfect the human strain always end in tragedy?

  • Sales Rank: #1546061 in eBooks
  • Published on: 2012-08-02
  • Released on: 2012-08-02
  • Format: Kindle eBook

Review
"'When you touch a Lipizzaner, you're touching history,' Westerman was once told. His elegant book offers fascinating proof."  —Financial Times

"Westerman’s account of the Lipizzaners’ remarkable survival makes stirring reading. His tales of research in secret archives and encounters with wartime veterans who helped with Operation Cowboy have the subterfuge and tension of a thriller."  —Sunday Telegraph

About the Author
Frank Westerman is the author of Engineers of the Soul. His work has been published in more than 10 languages and has won many prizes.

Most helpful customer reviews

1 of 1 people found the following review helpful.
Lipizzans in history
By Horse's Friend
This is a fascinating book for anyone who wants to read a very different view of European life surrounding the history of the Lipizzaner breed.

1 of 1 people found the following review helpful.
Informative pastiche of tales where horses foreground the devastation of centuries of European war
By keetmom
I am big fan of Frank Westerman's writing where he sets himself a particular quest and weaves together a story of different threads. He writes as a journalist who delves into history and science - the strength of this is that it opens up specialist areas to the general reader, but its weakness is that the larger purpose can get lost. So bundled together in this collection of tales about the breeding and training of the famous Lipizzaner horses, are detours into linked accounts of genetics, Hollywood, Nazis, secret Austrian royalists and the brutalities of civil war. The Lipizzaner was always intended as a show horse, never a war horse, but as Westerman reveals all too often these magnificent creatures have suffered at the hands of man and been dragged into and through some of the most horrific of human conflicts.

1 of 1 people found the following review helpful.
Five Stars
By J. Karr
Excellent transaction. Highly recommended.

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Rabu, 25 Februari 2015

> Ebook Towards a Theory of Thinking: Building Blocks for a Conceptual Framework (On Thinking)From Springer

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Towards a Theory of Thinking: Building Blocks for a Conceptual Framework (On Thinking)From Springer

What is Thinking? – Trying to Define an Equally Fascinating and Elusive Phenomenon Human thinking is probably the most complex phenomenon that evolution has come up with until now. There exists a broad spectrum of definitions, from subs- ing almost all processes of cognition to limiting it to language-based, sometimes even only to formalizable reasoning processes. We work with a “medium sized” definition according to which thinking encompasses all operations by which cog- tive agents link mental content in order to gain new insights or perspectives. Mental content is, thus, a prerequisite for and the substrate on which thinking operations are executed. The largely unconscious acts of perceptual object stabilization, ca- gorization, emotional evaluation – and retrieving all the above from memory inscriptions – are the processes by which mental content is generated, and are, therefore, seen as prerequisites for thinking operations. In terms of a differentia specifica, the notion of “thinking” is seen as narrower than the notion of “cognition” and as wider than the notion of “reasoning”. Thinking is, thus, seen as a subset of cognition processes; and reasoning processes are seen as a subset of thinking. Besides reasoning, the notion of thinking includes also nonexplicit, intuitive, and associative processes of linking mental content. According to this definition, thinking is not dependant on language, i. e. also many animals and certainly all mammals show early forms of thinking.

  • Published on: 2010-03-20
  • Released on: 2010-03-20
  • Format: Kindle eBook

From the Back Cover

Thinking is one of the most fascinating and characteristic abilities of human beings. To advance our understanding of this distinctive feature that makes us human is not only an exciting scientific challenge but also of great relevance in terms of coping with more and more complex challenges of the world we live in and in terms of becoming the core value creation process in an increasingly knowledge-based economy.

The present book is the second volume of the Parmenides book series "On Thinking" dedicated to explore current approaches and contributions towards a fuller understanding of human thought processes.

It focuses on assembling building blocks for a conceptual framework that might - after several iterations – contribute to a future theory of thinking. It brings together an international group of leading scientists coming from the different fields upon which a theory of thinking must build: brain and cognitive sciences, experimental and developmental psychology, evolutionary anthropology and biology, linguistics, transcultural neuroimaging, modeling and philosophy.

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Minggu, 22 Februari 2015

** Ebook Download Dance-off! (The Sleepover Club), by Harriet Castor

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Dance-off! (The Sleepover Club), by Harriet Castor

The hugely popular Sleepover Club series is back with a gorgeous new look. Meet Frankie, Kenny, Fliss, Rosie and Lyndz – five best friends who just want to have fun!

When dancers from the British National Ballet come to Cuddington Primary to teach the pupils a few moves, it’s time to get grooving! But the Sleepover Club has a few moves of its own, particularly when their rivals, the M&Ms, start getting snotty! It all boils down to a competition – who will have the best dance routine for the end-of-term party? Will it be the M&Ms with their ballet pointe shoes, or the Sleepover Club with their funky dance routine? Only time will tell…

As well as a great story this book has tips on how to have your own brilliant sleepover party for you and your friends. Pack up your sleepover kit and join the fun!

  • Sales Rank: #1744546 in eBooks
  • Published on: 2012-06-28
  • Released on: 2012-06-28
  • Format: Kindle eBook

About the Author
Harriet Castor's other titles include The Dinosaurs Next Door and Pirouette.

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0 of 0 people found the following review helpful.
Great book for girls
By K.K.
My 9 year-old girl really enjoyed it. She read it quickly so that says a lot. She wants more books by the same author now.

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!! Ebook The Clash of Economic Ideas, by Lawrence H. White

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The Clash of Economic Ideas, by Lawrence H. White

The Clash of Economic Ideas interweaves the economic history of the last hundred years with the history of economic doctrines to understand how contrasting economic ideas have originated and developed over time to take their present forms. It traces the connections running from historical events to debates among economists, and from the ideas of academic writers to major experiments in economic policy. The treatment offers fresh perspectives on laissez faire, socialism and fascism; the Roaring Twenties, business cycle theories and the Great Depression; Institutionalism and the New Deal; the Keynesian Revolution; and war, nationalization and central planning. After 1945, the work explores the postwar revival of invisible-hand ideas; economic development and growth, with special attention to contrasting policies and thought in Germany and India; the gold standard, the interwar gold-exchange standard, the postwar Bretton Woods system and the Great Inflation; public goods and public choice; free trade versus protectionism; and finally fiscal policy and public debt.

  • Sales Rank: #713946 in eBooks
  • Published on: 2012-03-22
  • Released on: 2012-03-22
  • Format: Kindle eBook

Review
"For all of White's evident Austrian commitment, he steadily tenders to his adversaries a Hayekian courtesy. He is widely read, and the book's references constitute a stimulating reading list. And he writes well: each chapter opens with an engaging incident that beckons the reader to read on."
Economic Record

About the Author
Lawrence H. White is Professor of Economics at George Mason University, Fairfax, Virginia. He previously taught at New York University, the University of Georgia and the University of Missouri, St Louis. Best known for his work on monetary thought and alternative monetary institutions, his books include Free Banking in Britain, 2nd edition (2009), The Theory of Monetary Institutions (1999) and Competition and Currency (1992) and he has edited six other volumes primarily in finance and financial history. His writing has appeared in The Wall Street Journal and in leading economics journals such as the American Economic Review and the Journal of Economic Literature. Professor White is featured in three online videos discussing the business cycle theory of F. A. Hayek, produced by econstories.tv in connection with their popular Keynes vs. Hayek rap video 'Fear the Boom and Bust'. He is co-editor of the online journal Econ Journal Watch and hosts the bimonthly Econ Journal Watch Audio podcasts. Professor White received the 2008 Distinguished Scholar Award of the Association for Private Enterprise Education. He holds a Ph.D. in economics from the University of California, Los Angeles.

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37 of 38 people found the following review helpful.
A tour de force
By George Hariton
It is amazing how much the author can pack into 400 pages, The writing is clear and entertaining, leavened by anecdotes and sketches of some very famous economists. Yet the author covers hotly debated issues in enough depth that the reader can understand what the opposing positions were, and why people held them. This is particularly important to a lay reader, as some positions may seem so weird that an uninformed reader may wonder why anyone could reasonably hold them. After White's explanations, they become plausible, even if not convincing to a twenty-first century reader.

To take just one example, Hayek long advocated privatization of money, i.e. government should get out of the business of printing (or minting) money and let competing private sector issuers do it. Sounds absurd, but White shows the logic in terms that can be understood by a lay reader, and that might be informative to a professional economist.

While White covers a great many issues, the common thread is the scope of government versus the scope of private enterprise and market forces. Thus at one extreme Oskar Lange claimed that, now that we had computers (written around 1950), bureaucrats could calculate a proper price for everything and there is no need for free markets to set prices (or for any other reason). At the other extreme, James Buchanan and Gordon Tullock argue that governments usually act to please special interests, including bureaucrats and certain producers, at the expense of the general taxpayer.

The centerpiece of the book, however, is the argument between Keynes and Hayek, as to whether government should massively intervene when the ec0onomy turns down, or whether market forces should be allowed to play out. This is a crucial debate today among both economists and policy-makers. White's account of Keynes and Hayek sheds welcome light on the issues. Indeed, one can compare this book with Nicholas Wapshott's account of the same clash. While Wapshott writes at greater length, and covers much more of the politics, White does a much better job of getting at the economic principles behind each position (and that are still in play today)..

33 of 35 people found the following review helpful.
A book just as relevant now as it was when the debates it discusses took place
By John R. Lott Jr.
A great book. The debate over ideas between Keynes and Hayek during the 1930s couldn't be more relevant to the current discussion on the recent recession and the right economic policy to get the economy going again. Pick up a copy of the New York Times and the arguments couldn't be more similar. But this isn't a dry book, you see the lively debates and the personalities behind them with lots of interesting personal facts sprinkled in. You learn not only the arguments that were made, but which ones the partisans in these battles regretted that they made and what they learned from their mistakes. White is one of the few people who could bring together such a broad range of sources together in such a readable way.

The book is much broader than the Great Depression covering everything from the debate over the proper role of government in the great Socialist Calculation debate to free trade to the debates behind what White entitles "The Growth of Government" (though this chapter was much too short).

I still have my criticisms. For example, I would have included a lot more economists in some of these debates, and I think that it is arbitrary who is given credit for making some arguments. For example, Donald Wittman's discussions about the efficiency of Democracies ignores the fact that Gary Becker had already made the central argument in 1976 in the JLE (of course, there were other less well known economists such as Earl Thompson who made a whole career making these arguments and published some of them in the JPE). And the book has a strong GMU bias in terms of which arguments it considers. And I disagree with some of the arguments.

But despite those minor quibbles, it is a strong book that is well worth the read.

19 of 21 people found the following review helpful.
Easy reading to get a background on key macroeconomic issues during the 20th century
By Jackal
The chapters highlight key historical events (eg Great Depression in the 30s, German strong growth in the 50/60s, stagflation in the 70s). Each chapter also introduces some economists and their ideas aimed at dealing with the problem at hand. While the book chapters are chronological, the economists and their ideas are only roughly chronological. Sometimes a chapter backtracks to introduce the ideas of older economists. The overall structure of the book works very well.

The economic explanations are not very complicated and you do not need any background in economics to understand the book (except probably when it comes to discussions about interest rates). This is both a strength (large potential audience) and a weakness (only scratches the surface). Actually, I think the book would be ideal for readers interested in social/intellectual history. A good overview is achieved by digesting this book. There are also loads of useful references to the seminal works in the history of economic thought. It is also not bad for people with economic training who what a historical perspective - and that really should include all macroeconomists. Then it will serve as a great first reader (and you can subsequently follow the numerous references to find the original sources).

Alternatives:
- This book compares favourable to Blaug's Economic Theory in Retrospect. Blaug's book is much more detailed when it comes to economic theory, but does not have the somewhat broader economic history focus. Blaug's book is originally written decades ago and some of the details are no longer that relevant. So while an economist (or economic historian) might prefer Blaug's book, an historian would prefer the current book. For the causal reading the choice is clearly the current book.
- The Evolution of Macroeconomic Theory and Policy also has chapters based on historical events, but its focus is on economic theory. Thus this is a very different book, which I rate at three stars.
- Competing Schools of Economic Thought, in contrast, has chapters focused on key historical economists, starting with Adam Smith. The focus is on these giants (similar to Blaug) and not much historical context is given. I have only skimmed this book, but it is neither great nor awful.

The writing style is rather informal, but somewhat uneven. In general, the text should have been edited more meticulously. Still, it is almost an entertaining reading. Unfortunately, the author/printer has messed up the section headings in the book; no distinction made between broad section headings and more narrow headings. So at times the headings turn out to be misleading. Irritating, but you get used to it.

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Sabtu, 21 Februari 2015

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Say hello to new friends, new business opportunities, new love, and new confidence

Okay, so you're shy. Here are 85 proven techniques to help you conquer your shyness and change your life for good. No psychobabble. No nonsense. These tested "ShyBusters" prepare you for that upcoming party, work function, interview, date, and the rest of your life.

As someone who overcame debilitating shyness herself, professional speaker Leil Lowndes used this method to become a confident woman who has been interviewed on hundreds of TV and radio shows and has spoken to crowds of 10,000. You'll soon be making "fearless conversation" with people who used to intimidate you. You'll learn how to win the love you deserve and ask for whatever you want. You will overcome embarrassing stammering, sweating, clamming up, and wishing you were invisible.

Good-Bye to Shy will show you how to:

  • Make a stronger impression at work, at parties, in any situation
  • Feel more relaxed around people, make eye contact, and spark conversations
  • Boost your career, jump-start your social life, and open your heart to new possibilities

Say Good-Bye to Shy--and hello to the happy, loving, confident person who's been hiding inside you.

  • Sales Rank: #435178 in eBooks
  • Published on: 2006-07-12
  • Released on: 2006-07-12
  • Format: Kindle eBook

From Publishers Weekly
Many of Lowndes's potential readers may "shy" away from her relentlessly perky, exclamatory tone and use of terms like Shys (for shy folks) and Sures (for extroverts). Which is too bad, because much of her advice is sensible and based on desensitization techniques, or graduated exposure, therapists use in treating shyness and social phobia. The book is a mixture of confessional by a formerly shy author (How to Make Anyone Fall in Love with You) and no-nonsense guide. Lowndes cites scientific findings, such as that shy people feel continually judged by others at public events, which they remember as more negative than they were. Lowndes advises writing down one's immediate impressions after a social event. "If you later remember anything negative..., go back and check your notes. If that embarrassing or disappointing moment isn't in your notes, forget it. It didn't happen." She also offers useful advice, such as how to tolerate holding eye contact with strangers. Chapter titles like "How to Handle a Past Bummer" seem meant to appeal to younger readers, but the tone clashes with Lowndes's sometimes dated personal stories. Her great eureka–"I'm not shy anymore" moment takes place in the Playboy Club, where she dons bunny ears. (Aug.)
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

From the Back Cover
Say hello to new friends, new business opportunities, new love, and new confidence. .

Okay, so you're shy. Here are 85 proven techniques to help you conquer your shyness and change your life for good. No psychobabble. No nonsense. These tested "ShyBusters" prepare you for that upcoming party, work function, interview, date, and the rest of your life..

As someone who overcame debilitating shyness herself, professional speaker Leil Lowndes used this method to become a confident woman who has been interviewed on hundreds of TV and radio shows and has spoken to crowds of 10,000. You'll soon be making "fearless conversation" with people who used to intimidate you. You'll learn how to win the love you deserve and ask for whatever you want. You will overcome embarrassing stammering, sweating, clamming up, and wishing you were invisible.. .

"Good-Bye to Shy" will show you how to: . . Make a stronger impression at work, at parties, in "any" situation . Feel more relaxed around people, make eye contact, and spark conversations . Boost your career, jump-start your social life, and open your heart to new possibilities . .

Say "Good-Bye to Shy"--and hello to the happy, loving, confident person who's been hiding inside you..

About the Author

Neil Lowndes is an internationally acclaimed communications consultant and speaker whose work has been praised by the "New York Times", the "Chicago Tribune", and "Time" magazine. She is the author of five books, including the bestselling "How to Talk to Anybody About Anything, How to Make Anyone Fall in Love with You", and "Talking the Winner's Way", as well as the award-winning audiocassette series "Conversation Confidence". Lowndes has spoken in every major city in the United States and has appeared on hundreds of radio and television shows.

Neil Lowndes is an internationally acclaimed communications consultant and speaker whose work has been praised by the "New York Times", the "Chicago Tribune", and "Time" magazine. She is the author of five books, including the bestselling "How to Talk to Anybody About Anything, How to Make Anyone Fall in Love with You", and "Talking the Winner's Way", as well as the award-winning audiocassette series "Conversation Confidence". Lowndes has spoken in every major city in the United States and has appeared on hundreds of radio and television shows.

Most helpful customer reviews

286 of 293 people found the following review helpful.
Save Your Money
By StarLight
Honestly, I bought this book expecting something completely different. I like to read reviews before I purchase anything, especially books, and I felt confident buying this one. I honestly cannot believe that people think this is one of the best books or by any means, life-changing. I enjoy reading self-help books and I've read quite a few, and this is honestly one of the worst one's that I've read. I am not insulting Leil Lowndes with this review- I think her writing style makes it an easy read and she adds humor here and there. This particular book is 250 pages and it took me about 2 days to read, from start to finish. The problem with this book is the content. "85 Shybusters that work"... Uh no, not so much. Most of these are very common-sense ways to stop being shy (e.g. smile and listen to others). I will outline the book in this review and if you feel like you need to know more, you can buy it, but consider looking through amazon for other books on the topic as well.

- "Should I tell people I'm Shy?" - I'll save you reading 5 pgs... NO, don't tell people you're shy. Period.
- "How to battle the Blushing, Sweating, and other Shy Signs" - This section was the one I was looking forward most to reading about, and I was utterly disappointed at the content. Basically, Lowndes gives no actual imput on how to battle these shy signs. Rather, she says to "jokingly warn" people about these signs and to laugh about it. Ugh. Well I could have thought of that- Oh wait, I did; And it doesn't make me feel any better when giving a presentation and I look like a lobster.
- "Avoid Toxic People" - I don't think this deserves a chapter but it is an important concept. Basically, don't try to be friends with cocky, obnoxious people, who you know don't really want to be friends with you- It will only make you feel worse in the end.
- Smile and Make a Good first impression - I like this idea and it is something I have often been doing anyway, to some extent. People generally remember their first impressions of you, so try to make it a non-shy one. Say hello enthusiastically and smile. People will remember and not automatically think "shy" when they think of you.
- "Demented Duck Exercise" - This is just another spin on the whole "sing & dance in your room while no-one is watching" to make yourself feel more comfortable going out into the world- Except this is something I would really not do.
- "Gradual Exposure Therapy" - I think this is an important topic that is covered in this book. Basically, the more you expose yourself to situations to help yourself be less shy, the more comfortable you are with similar situations, and gradually you will become less shy. This is the single MOST important part of defeating shyness. This is a very active process and it takes time. This is an actual psychological term; It is not uniquely available in this book. Basically, if you want to know more about this, google it and find more resources about it. It is important to overcoming shyness- and you do this all the time without really knowing there is a term for it. It is essentially you living your life, and every time you take a step to fighting shyness (whether it be talking to someone new or giving a speech) you are going through this "therapy," and briefly exposing yourself to not being shy.
- Work on making eye contact. - Simple enough. Practice makes perfect. So practice often on people you know as well as strangers.
- Call people by name. - This is good advice that is very common in self-help books. People like hearing their own name. So try to say people's names and practice saying it correctly. Just don't overdo it.
- "Sound dazzled over the dumbest things" - I don't know how I feel about this. I suppose it is good advice for very shy people looking to draw attention away from themselves. This way, you sound dazzled- and the other person continues just talking about this dumb thing.
- "Interview with Companies you don't want" - If you have the spare time, practice interviews can help you with the anxiety of an interview with the company you want. And yes, many companies tend to ask the same questions, so look on the web for some of these popular questions and develop your answers ahead of time to prevent hesitation and anxiety during these interviews.
- Find People you Share interests with - This involves thinking about what you enjoy and finding organizations/clubs of people who enjoy the same things.
- Arrive at a party early - This is good advice if you don't know anyone there and you want to meet a few people before all the pressure of a large crowd appears. I couldn't help but notice that this would also apply to other situations- such as school- I know I am often early to my classes (in college) and I make small talk with people before the class begins and I think it helps to make some friends or acquaintances from your classes as well.
- Take acting classes - I havn't actually done this, nor do I plan to, but I can see how this can drastically help people come out of their shell and be more outgoing. If you act a certain way long enough, you become that way. This especially applies to being outgoing and speaking loud.

Alright. There are some other points that other people may have found more useful in their battle against shyness that I havn't mentioned. But overall, I outlined the ones that I thought were important or unimportant. Also I found that this book has a lot of repetition of ideas; this may have been intentional but I am not sure. One of the things I liked was that Lowdnes mentions not to use alcohol as a crutch as many shy people do. The reality is that shy people are more prone to substance abuse than the more confident people and it is really a shame. I know from experience that alcohol does make me feel much more confident and certainly not SHY... But it will NOT make your shyness go away long-term and it is more important to face your shyness head-on and make a real change in your mindset.

Also, before you buy, know that this book is targeted towards very shy people. Shy to the point of needing advice on how to ask for directions, order food for yourself, or make a phone call. If you are this shy, the main advice you will get here is to push yourself to do everything you are afraid to do, while trying not to seem shy... It gets easier over time.

I don't review every book that I read, but I wanted to review this one because I feel like it is not deserving of the many 5 star reviews that it has. If you often buy books that are rated 5 stars, you probably know a 5 star book and you may be disappointed, just as I was. Good Luck.

2 of 2 people found the following review helpful.
This book is horrible. I mean it.
By Ulysses Alves
I'm seriously thinking in trashing this book. No kidding.

Every advice given by the author in this book is exageratedly exagerated. From running naked while screaming in your private room to using a mask to feel like nobody knows you. This is ridiculous.

To stop being shy one should be advised as to how interact with people, and not to hide from them or making strange things when alone. Being confident has nothing to do with such things.

If you trully want to stop being shy I suggest you to read "The Fine Art of Small Talking", by Debra Fine, and also " The Charisma Myth", by Olivia Fox Cabane and "What Every Body is Saying", by Joe Navarro. These three great books should put you in the right track of knowing what and how to talk with people, how to be more charismatic (and by that making people accept you as someone worth to become friend of), and will also help you to understand how you look like to people and to avoid trying to approach the wrong people.

These three books are much more reasonable choices than this "Good by to shy".

42 of 48 people found the following review helpful.
A Life-Changing Experience!
By Julia W.
I was recently laid off from work and in the spirit of "reinvention", decided to open up my own small business. As I began to develop my business plan, I realized my success as an entrepreneur will not be a result of what I know, but rather, of who I know. Analytical and introverted by nature, my comfort zone is working at my computer, and certainly not networking and socializing. And do I decided to spend some time developing my social skills, and went in search of some helpful reading.

When I came across "Goodbye to Shy", I was skeptical at first to say the least, expecting that a lifetime of shyness could not be "cured" through reading a self-help book. But through the candid wisdom of her writing, Liel Lowndes has quite literally changed my life forever. I began to realize that while some people ("Sures") seem to be naturally blessed with the confidence to interact with other human beings with ease, those of us who are not that fortunate can LEARN to adopt new habits. We can actually and mindfully develop new habits that will enrich our relationships with others and subsequently, enrich every aspect of our lives.

For example, as a mother of three, it comes quite naturally for me to turn my body completely toward my child tugging on my hem, bend down so that she can see me at eye level, and give her my complete and undivided attention. Liel explains that adults are not unlike children, and although I may feel uncomfortable, turning my body toward the person speaking to me, focusing my eyes upon them and giving them my undivided attention makes the other person feel at ease and attended to, which will leave a lasting impression.

Eager for more, I followed "Goodbye to Shy" with "How to Talk to Anybody", which took the foundations for human interaction that I learned in "Goodbye to Shy" to the next level.

Now, I actually look forward to the next social event, or business lunch, or networking event, or seminar, or coffee break, with confidence and excitement. I have learned that even the most prominent and well-respected professionals in my industry are approachable human beings - who share hundreds of commonalities with me that make us all human. I learned that you would be surprised how many other established, well-spoken and confident professionals share my trepidation in a social setting.

I am eagerly looking forward to the release of Liel's new book, "How to Instantly Connect with Anyone". Liel, again, you have changed my life forever, and I can't thank you enough for your selfless effort to share your wisdom with countless others. I wish you all the success as a writer that you could have ever hoped for.

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Kamis, 19 Februari 2015

~~ Free PDF The Billionaire's Boyfriend [Everyday Romances 1] (Siren Publishing Classic ManLove), by Christine Shaw

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The Billionaire's Boyfriend [Everyday Romances 1] (Siren Publishing Classic ManLove), by Christine Shaw

[Siren Classic ManLove: Erotic Alternative Romance, M/M, sex toys, HEA] After being jobless for months, Joshua Fort finally finds himself interviewing for the position of assistant to Adlib's CEO, Jack Liberty. Joshua is gay, and boy, does he know when he finds a sexy man in Jack. The only problem is Jack is straight—or is he? Jack is a man who has always gone after what he wants when he wants it. Now he sees someone he desires more than any other, but he can't have him. When a trip to New York comes up for the two, Jack must put his ego aside and allow Joshua to help him out of what could be a financially ruining situation for Adlib. Joshua's feelings for Jack begin to eat away at him until one amazing day. Will their new relationship work out, or is it doomed to end before it even begins? Will the billionaire ever have a boyfriend? ** A Siren Erotic Romance

  • Sales Rank: #1126858 in eBooks
  • Published on: 2012-06-14
  • Released on: 2012-06-14
  • Format: Kindle eBook

Most helpful customer reviews

3 of 3 people found the following review helpful.
Hard to read
By Amazon Customer
Oh, wow. This was a tough book to get through.

I liked the initial premise - boy gets a new job and is immediately attracted to his hot boss. And the author did a pretty good job of characterizing Joshua, which was good, because the story is told largely from his point of view.

But the story really bogs down when it starts talking about the marketing business. It goes into WAAAAY too much detail about the industry and a particular business firm and job proposal the characters are involved in. Clearly, the author knows a bit about the industry on their own, and wanted to really set up the incident that brings our two characters together. But it was REALLY tedious!

Ultimately, the story was nice, the characters well drawn and mostly interesting. And the sex was pretty good! Where the story really failed was the writing. Very few contractions were used in dialogue, so the characters sounded unnaturally stilted. Much of the grammar and phrasing sounded like it had been translated from another language. "With also officially being your assistant, but much rather one with advertising experience rather than just secretary experience, I will be able to relieve you of the more mundane workload you have..." says Joshua when interviewing for his job. We also got such things as "The man he had the pleasure of having was delectable and oh-so-satisfying between the sheets that Jack wanted nothing more than to get out of the meeting room." Most sentences were so long and convoluted that I couldn't even tell if they were grammatically correct. It was just very hard to read!

I will not be buying more works by this author.

0 of 1 people found the following review helpful.
Best Candidate for the job
By coolteach
Joshua interviews with Jack for a job at the company. Jack is a high power advertising executive with a successful business. Joshua has great credentials and good experience. Joshua sets out to better organize Jack's schedule, be his personal assistant, make sure he eats regularly and not spend excessive amounts of time so involved in his work that he has not life.
Joshua keeps his personal life quiet but begins to develop a friendship with his boss, Jack. The friendship and work relationship grows. Joshua secretly wants Jack but assumes that Jack play for the other team. Then Jack takes Joshua on a business trip to New York. They care of the client in New York and then discover that they play for the same team and find lots of pleasure with their bats and balls. They explore each other's dugout. The business trip was success for them not only with the client but with each other.

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Selasa, 17 Februari 2015

!! Free PDF Business Intelligence Cookbook: A Project Lifecycle Approach Using Oracle Technology, by John Heaton

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Business Intelligence Cookbook: A Project Lifecycle Approach Using Oracle Technology, by John Heaton

This book is written in a simple, easy to understand format with lots of screenshots and step-by-step explanations. If you are Project Managers or IT professionals looking to design and develop a data warehouse and business intelligence solution, then this is the best guide for you. This book assumes that you have a fundamental knowledge of data warehouse and business intelligence projects.

  • Sales Rank: #1759378 in eBooks
  • Published on: 2012-07-17
  • Released on: 2012-07-17
  • Format: Kindle eBook

Most helpful customer reviews

0 of 0 people found the following review helpful.
good design guidelines; not just for Oracle products
By W Boudville
The sheer complexity of Oracle's database products necessitates a book like this. Heaton offers this to someone perhaps trying to avoid wading through the voluminous official Oracle documentation on its vast product stack. Instead, it might be fruitful for you to invest some time in skimming through the 80 or so recipes given here, to see if any are germane to your current problems.

The arrangement of the book is decidely top down. The first few chapters describe how to define a program, starting a project and controlling it. Most of these chapters do not directly use any Oracle product. Instead, the design can be recorded in any means convenient to your group. The recipes here are really indistinguishable from general guidelines in another book.

You are advised to invest time early on, and not skip over the introductory chapters because they seem trivial. Bad high level decisions can ruin the implementation later on. You should also take care to flesh out the blueprint, as per chapter 5. As much detail as you can devise, perhaps, should be put into the blueprint. Write out a decomposition of the overall project into processes, where these can be manual or automated. If at all possible, define metrics for each process. These will be pertinant later in reporting analysis that provides a vital feedback loop for you to monitor the entire project.

Later chapters are where, finally, you get down to using Oracle products. Like when analysing requirements. Oracle offers a SQL Developer data modelling tool to capture descriptions. The book even goes into giving an entire chapter on studying the sources of information that will be input to the project. Here the importance is in finding reliable sources. In part, this lets you validate your top data model.

In summary, the book can be treated as not just specific to using Oracle products. Though of course you can certainly do just that. More broadly, it has many useful tips (recipes) on managing a data analysis project and team.

0 of 0 people found the following review helpful.
DWH/BI from scratch!
By Paul van Rixel
This book helps you in detail through the process of setting up a datawarehouse database. The book describes the several stages like the start of a project(team) until the creating of physical tables in the database and from a blueprint to detailed information about the code in the datawarehouse. Business events, matrixes, hierarchies, ETL, security are also covered in this book. You need to know APEX because a lot of the screenshots describes the working and combination with other tooling like SQL Developer and Modeler, Oracle Warehouse Builder (OWB), Oracle Data Integrator (ODI) and Oracle Business Intelligence Enterprise Edition (OBIEE) and setting up repositories. Also version control with other tooling is mentioned and are great add-ins.
Furthermore the setup in APEX to audit tables (journaling) is covered in this book. Finally the presentation of the data is very well described with the OBIEE tool. It gives you an impression of formatting the data in a for the end-user readable way. And if an end-user is not allowed to see all the information the setup of a datawarehouse as a Virtual Private Database is the final stage. Almost forgot to mention a figure on page 142/3 where the several stages of a datawarehouse (sources, staging area, Datawarehouse) are linked to the tools needed (OWB, ODI, APEX, OBIEE). This will give a clear overview in which stage you need the right tooling.

0 of 0 people found the following review helpful.
A Great Cookbook for BI Projects
By Julien & Emilie
This book does a great job of introducing the various phases of a Business Intelligence project and provides practical and concrete examples of how to perform each of them successfully. Nothing is missing from 'Business Intelligence Cookbook: A Project Lifecycle Approach Using Oracle Technology', it covers all aspects of a BI initiative from setting up the project to designing the ETL processes as well as analyzing the data and creating the data models.

I don't necessarily fully agree with a few recipes in this cookbook but all in all this is an excellent book to get started on a BI project using Oracle technology.

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